About Us

About Us

Our Company

We are endeavoring to shift the food system to a consumer centric one.

A food system where consumers feedback can be easily verified, collated and their issues resolved. While food incidents will continue to occur; a quicker response results in less food based illness, better food security, more efficient recalls and a more robust food system

A single consumer’s voice can do very little, but collect up those individual experiences and knowledge, verify them with other sources and then present them to the relevant person in the food supply chain and change can happen...

Dr Helen Darling

Dr Helen Darling is a disruptor. Ever since she can remember she has questioned the status quo. With a background formed in health and a PhD in Public Health from the Department of Preventive and Social Medicine, University of Otago, Helen has never been afraid to question failing systems; her...


Hamish Darling

Hamish has been immersed in the food world since he could say pavlova. He has managed fruit growing operations in Central Otago for 6 years, and won the Central Otago Young Fruit Grower of the Year competition in 2018. Outside of this, his work has ranged from butchery to tutoring...


Richard Gill

“It’s better with a little salt.” Keeper of Sumfood’s entrepreneurial flame, Richard started his first company before he could drive a car. Ideas emit off the Christchurch native like solar flares from the sun. Richard’s interest in the latest gadgetry isn’t unusual for a tech guy, but his passion for using...


Alannah Smyth

Cecilia Perez

Creating masterpieces from scratch is Cecilia’s forte - be it in the kitchen generating gastronomic genius, or behind her computer manifesting marketing magnificence. Our Uruguayan expatriate first discovered her calling for digital marketing right here in the South Island of New Zealand, and after a small stint back home she...


Abbie Thomson

Abbie hails from a farming background, having grown up on a large sheep and beef farm in Marlborough, this early farm life propelled her to work on a variety of stations across Australia. Our grounded food responder is also a commercial helicopter pilot obtaining her commercial licence in 2005...


Michael Blood

Michael knows we desperately need a seismic shift in our food system to protect us and our Earthly Home - and he’s not afraid to make it happen. With a background in the development of behaviour changing products that span workplace health, safety, and wellbeing to combating a lack of...


Frequently asked questions

FoodTruths are not able to enforce refunds / replacements as these are at the discretion of the seller/food business. However, if you submit a report and include your contact details, we can provide advice to help you decide if you are eligible for a refund and which organisation to contact for further information.

FoodTruths is an independent social enterprise; a subsidiary of Sumfood Limited. We are 100% New Zealand owned and operated. Despite our independence, we have close relationships with regulatory officials (such as MPI, City Councils and Public Health Units), reports which are related to these public authorities are passed on expediently so they can carry out their role in food safety.

No. We may get in touch to notify you of changes to one of your reports, or if we require further information. We may also be in touch to help you gain a refund for your food issue. However we do not send annoying periodical emails.

FoodTruths assess all reports, even if you submit an anonymous report. With an anonymous report however we won’t be able to get in touch with you. It is also harder for our responders to verify your report and find a resolution to these issues. Nevertheless we will endeavour to do so.

Once you submit your report, a FoodTruths team member will be notified and they will carry out an assessment. If you have clicked ‘submit my report’ an incident manager will then get in touch with you to provide advice and ask for additional information as required. We keep in touch with you to provide any information you might need.

We handle all issues - no issue is too small! You can report food waste, excess plastic packaging, food related illness, undeclared allergens, unreasonable pricing, foreign objects in foods or anything else.

FoodTruths’ sustains itself by running our big data algorithms which analyse public data and compare that to verified food issue reports. This effectively means, we are in the business of predicting food-illness outbreaks and other food issues, we can then resolve them before people get sick or suffer from it.

NO. Filing a report, resolving your food issue and helping you receive a refund is absolutely free.

It is really useful for us to know where and when the incident occurred and any action that you have taken. We also like to see the receipt, and know the batch number and / or expiry date. It isn’t always possible to have that information but the more we know the easier it is to get a resolution for you. Please still make a report even if you don’t have the complete information.

If you are currently feeling unwell and are concerned that a food has made you sick, please seek medical advice right away.

Your doctor can prescribe a test to assess if you have a type of foodborne illness.

Otherwise, please make a report here

Need to report a food issue?


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